You are wondering about the ‘cryptic’ letters in the company logo?

The meaning is very simple. It shows the phonetic transcription of my last name written with IPA (International Phonetic Alphabet) how I prefer to speak it.

Means the german ‘w’ like the ‘v’ in very or over

Means the german ‘ur’ without spoken ‘r’ like you’re or tour

That’s all! Search the web for ‘International Phonetic Alphabet’ or ‘Phonetic Transcription’ to find more information.